The Newsletter Nobody Deletes

Award-Winning Copywriting + AI = Newsletter That Actually Works

Esther Fink

Litchfield Strategies, LLC

Readers are disappearing

Businesses are noticing that their AI-generated content is going into digital junk mail and open rates have tanked.Here's the truth: People don't hate newsletters; they hate boring ones.

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What Went Wrong

The reason someone opens an email and reads it with interest at 7am - before they've had coffee - is gone! The human voice got lost when everyone started using AI to write their content. No story, no attention.AI can produce words. It cannot produce connection. Your audience can feel the difference and they're unsubscribing because of it.

What I Do Differently

I'm an award-winning copywriter and storyteller, winner of the Oprah Winfrey Writing Contest and winner of the Proctor & Gamble Product Marketing Contest.I've been recognized for writing content that moves people, and that's exactly what I bring to your newsletter- content that people actually want to read, emails that get opened, responded to, remembered, shared, and that drive real signups, purchases, and clients.Of course I use AI! However, I use it as a powerful tool, not as a replacement for expertise, strategy, story, and voice. For that you need a human - that's all me.Human copywriting + AI = Newsletters that your audience looks forward to.

Who This Is For

  • Companies tired of sending emails into the void

  • Organizations that need to build real relationships with their audience

  • Entrepreneurs who know their story and that the uniqueness of their brand is their biggest asset, but don't know how to tell it

  • Businesses ready to turn their newsletter into a revenue channel

What Clients Are Saying

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"Our open rates were sitting at 14% and we'd basically given up on our newsletter as a revenue channel.Three months after working with Esther, we're at 47% open rates, our last issue generated 23 new client inquiries, and two of our longest-dormant leads came back and signed contracts. I didn't know a newsletter could do that."

Marcus T.
CEO, MR Financial Group

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"When I hired Esther my newsletter engagement was zero. I was sending into a void. Within the first few issues she built and wrote for me, my open and engagement rate climbed to 35%.But what I didn't expect was that Esther didn't just write my newsletter, she taught me the framework. She handed me the exact strategies she uses to build connection and engagement with my list and now I run it myself with confidence. Highly recommend."

Renée A.
Entrepreneur & Brand Strategist

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"We'd never had a single piece of content stop people in their tracks until Esther wrote a long-form article for our newsletter.People replied saying it moved them like no other newsletter from this organization ever had, and others said it was the first time they truly understood what our organization stands for.We got comments, shares, and three new major donors who said the article was what made them finally reach out. One reader wrote: 'I've been on your list for two years and never responded to anything. This made me pick up the phone.' That's what Esther does.She finds the story inside your organization that nobody else knew how to tell."

Jonathan M.
Executive Director, CM Community Foundation

How It Works

I don't accept every client. I only work with people whose story I can tell with conviction.
Here's how to find out if we're a good fit.Send me:

  • Your company or organization name

  • What you're looking for (more sales? opens? more clients? more engagement?)

  • A link to your current online content (website, social, existing newsletter, whatever you have)

I'll take a look and let you know if I think we should set up a call.

This Isn't for Everyone

If you want cheap, fast, and forgettable, there are plenty of AI tools for that.
If you want newsletters that build trust, grow your audience, and actually convert, let's talk.

Spots are limited. I only take on clients I can genuinely serve.

Questions? Reach me at

Esther Fink

Copywriter · Marketing Strategist · Communications Expert

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